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Why offer 360 degree photography in e-Commerce ?

Any e-retailer knows a picture is worth a thousand words in an e-commerce environment. The quality of your photos directly reflects the quality of your products and ultimately the perception of your brand. In many cases, attractive site photography and product imagery is a big […]


Automatic Product Photography Solution – Snapped

Astounding photographs of jewelry can often comprise what it takes to leave you speechless. Don’t want to believe what you just read? The photographs of jewelry that we see in those glossy magazines and maybe even the newspapers holds what it takes to blow you […]

Traditional setup for product imaging

Developments in product photography – introduction of technology

For decades, there have been many developments in the space of imagery. With the introduction of Digital SLR and high megapixel cameras the quality of imagery has significantly increased. But, the process of product photography has not seen much of development. The process is not […]

20 Ways Augmented Reality Is Being Used In Education Right Now

March 5, 2013 by Uncategorized No Comments

Augmented reality is exactly what the name implies — a medium through which the known world fuses with current technology to create a uniquely blended interactive experience. While still more or less a nascent entity in the frequently Luddite education industry, more and more teachers, […]

The World Is Not Enough: Google and the Future of Augmented Reality

February 6, 2013 by Uncategorized No Comments

The new Google FieldTrip app probes the question: What digital information do you want to see overlaid on the physical world? A book in The Future. It is The Future. You wake up at dawn and fumble on the bed stand for your (Google) Glass. […]

How Augmented Reality is redefining entertainment

January 25, 2013 by Uncategorized No Comments

Google received plenty of attention this past summer when it announced Google Glasses, possibly the highest-profile use of augmented reality (AR) yet. The glasses incorporate AR data to provide users with information directly on the eyeglass display. By now, you may be familiar with all […]

5 common augmented reality mistakes

January 20, 2013 by Uncategorized No Comments

There is no doubt augmented reality has made a name for itself in the mobile space and marketers are flocking to incorporate the technology into their efforts. However, companies are still making several common mistakes, which can deteriorate the user experience. Over the course of the […]

Developments in Virtual Trial Room Technology

Internet has revolutionised the way we live today. We seek information online, we study online, we watch the news online, we watch movies online, we chat with friends online and we also shop online. Our lives are bound by the internet. As many say, internet […]

Augmented reality vs. QR codes: Which delivers most bang for the buck?

QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases. Magazine […]