- Second Life:
Because it involves a Stephenson-esque reality where anything can happen, Second Life proved an incredibly valuable tool for educators hoping to reach a broad audience — or offering even more ways to learn for their own bands of students. Listing the numerous ways in which they utilized the virtual world means an entire article on its own, but a quick search will dredge up the online classes, demonstrations, discussions, lectures, presentations, debates, and other educational benefits.
- Augmented Reality Development Lab:
Affiliated with such itty-bitty, insignificant companies as Google, Microsoft, and Logitech, the Augmented Reality Development Lab run by Digital Tech Frontier seeks to draw up projects that entertain as well as educate. The very core goal of the ARDL — which classrooms can purchase in kits at various price levels — involves creating interactive, three-dimensional objects for studying purposes.
- Reliving the Revolution:
Karen Schrier harnessed GPS and Pocket PCs to bring the Battle of Lexington to her students through the Reliving the Revolution game, an AR experiment exploring some of the mysteries still shrouding the event — like who shot first! Players assume different historical roles and walk through everything on a real-life map of the Massachusetts city.
One of the many, many engines behind PC games received a second life as an engaging strategy for illustrating the intricate ins and outs of physics, in a project known as PhysicsPlayground. It offers up an immersive, three-dimensional environment for experimenting, offering up a safer, more diverse space to better understand how the universe drives itself.
- MITAR Games:
Developed by MIT’s Teacher Education Program and The Education Arcade, MITAR Games blend real-life locations with virtual individuals and scenarios for an educational experience that research proves entirely valid. Environmental Detectives, its first offering, sends users off on a mystery to discover the source of a devastating toxic spill.
- New Horizon:
Some Japanese students and adults learning and reviewing English lessons enjoy the first generation of augmented reality textbooks, courtesy of publisher Tokyo Shoseki, for the New Horizon class. As a smartphone app, it takes advantage of built-in cameras to present animated character conversations when aligned with certain sections of pages.
- Occupational Safety Scaffolding:
Professor Ron Dotson’s Construction Safety students receive a thorough education in establishing safe scaffolding space through three-dimensional demonstrations incorporating the real and the digital alike. A simple application of AR, to be certain, but one undoubtedly possessing the potential to save lives and limbs alike.
- FETCH! Lunch Rush:
Education-conscious parents who want L’il Muffin and Junior to learn outside the classroom might want to consider downloading PBS Kids’ intriguing iPhone and iPod Touch app. Keep them entertained in the car or on the couch with a fun little game for ages six through eight meant to help them build basic math skills visually.
- Field trips:Augmented reality museums guide students and self-learners of all ages through interactive digital media centered around a specific theme — maybe even challenge them to play games along the way. HistoriQuest, for example, started life as the Civil War Augmented Reality Project and presented a heady blend of mystery gaming and very real stories.
- School in the Park Augmented Reality Experience:
Third graders participating in the 12-year-old School in the Park program engage with AR via smartphones as they explore Balboa Park, the San Diego History Center, and the world-class San Diego Zoo. Not only do they receive exposure to numerous educational digital media resources, teachers also train them in creating their very own
augmented reality experiences!
- QR Code scavenger hunts:
Smartphones equipped with a QR code reader make for optimal tools when sending students on scavenger hunts across the classroom or school. The Daring Librarian, Gwyneth Anne Bronwynn, sends kids on an augmented reality, animated voyage through the library to figure out where to find everything and whom to ask for assistance.
Mentira takes place in Albuquerque and fuses fact and fiction, fantasy characters and real people, for the world’s first AR Spanish language learning game. It intentionally mimics the structure of a historical murder mystery novel and allows for far deeper, more effective engagement with native speakers than many classroom lessons.
- Driver’s ed:Toyota teamed up with Saatchi & Saatchi to deliver the world’s cleanest and safest test-drive via augmented reality. While the method has yet to catch on in the majority of driver’s education classes, it definitely makes for an impressive, effective alternative to keeping and maintaining a fleet of cars.
Classrooms with smartphone access blend Google Earth and web albums such as Picasa or Instagram for a firsthand experience in geotagging and receiving a visual education about the world around them. More collaborative classrooms — like those hked together with Skype or another VOIP client – could use this as a way to nurture cross-cultural, geopolitical understanding.
- Dow Day:
Jim Mathews’ augmented reality documentary and smartphone app brought University of Madison-Wisconsin students, faculty, staff, and visitors to the year 1967. As they traveled campus, participants’ smartphones called up actual footage of Vietnam War protests corresponding with their current locations.
Using a webcam and printed target, young kids in need of some science (although, really, everyone is in need of some science) interact with the cute critter SciMorph, who teaches them about gravity, sound, and microbial structures. Each lesson involves exploring a specific zone within the game and opens users up to questions, quizzes, and talks.
- Imaginary Worlds:
With PSPs in hand, Mansel Primary School students embarked on an artistic voyage, where downloaded images and QR codes merge and provide challenges to draw up personalized environments. The journey also pits them against monsters and requires a final write-up about how the immersive experience left an educational impact.
- Sky Map and Star Walk:
Available on Android and iWhatever devices, these deceptively simple applications pack a megaton punch of education via an innovative augmented reality approach. Both involve pointing the gadget to the sky and seeing the names of the currently visible stars, planets, and constellations pop up, along with additional astronomical information.
- Handheld Augmented Reality Project:
Harvard, MIT, and University of Wisconsin at Madison teamed up with a grant from the U.S. Department of Education and nurtured science and math skills to junior high kids using GPS navigators and Dell Axims. Moving through the school meant moving through a synched virtual environment, with each area presenting new challenges they must tackle before pressing forward.
- Project Glass:
One of the most ambitious augmented reality initiatives comes straight from Google, who believes its Project Glass holds potential far beyond the classroom. Notoriously, it requires a pair of glasses versus the usual smartphones and laptops, and current experiments involve placing users in first-person extreme athletic experiences, snapping photos, and more.
The new Google FieldTrip app probes the question: What digital information do you want to see overlaid on the physical world?
It is The Future. You wake up at dawn and fumble on the bed stand for your (Google) Glass. Peering out at the world through transparent screens, what do you see?
If you pick up a book, do you see a biography of its author, an analysis of the chemical composition of its paper, or the share price for its publisher? Do you see a list of your friends who’ve read it or a selection of its best passages or a map of its locations or its resale price or nothing? The problem for Google’s brains, as it is for all brains, is choosing where to focus attention and computational power. As a Google-structured augmented reality comes closer to becoming a product-service combination you can buy, the particulars of how it will actually merge the offline and online are starting to matter.
To me, the hardware (transparent screens, cameras, batteries, etc) and software (machine vision, language recognition) are starting to look like the difficult but predictable parts. The wildcard is going to be the content. No one publishes a city, they publish a magazine or a book or a news site. If we’ve thought about our readers reading, we’ve imagined them at the breakfast table or curled up on the couch (always curled up! always on the couch!) or in office cubicles running out the clock. No one knows how to create words and pictures that are meant to be consumed out there in the world.
This is not a small problem.
But consider the cramped view of augmented reality you will see here. What information is actually overlaid on the world?
- The weather
- The time
- An appointment
- A text message
- Interior directions (within a bookstore? Right.)
- A location check on a friend
- A check in
You can see why Google would put this particular vision out there. It’s basically all the stuff they’ve already done repackaged into this new UI. Sure, there’s a believable(ish) voice interface and a cute narrative and all that. But of all the information that could possibly be seamlessly transmitted to you from/about your environment, that’s all we get?
I’m willing to bet that people are going to demand a lot more from their augmented reality systems, and Hanke’s team is a sign that Google might think so, too. His internal startup at Google is called Niantic Labs, and if you get that reference, you are a very particular kind of San Francisco nerd. The Niantic was a ship that came to California in 1849, got converted into a store, burned in a fire, and was buried in the city. Over the next hundred and twenty-five years, the ship kept getting rediscovered as buildings were built and rebuilt at its burial site. Artifacts from the ship now sit in museums, but a piece of the bow remains under a parking lot near the intersection of Clay and Sansome in downtown San Francisco.
Now, not everyone is going to want to know the story of the Niantic, at least not as many people as who want to know about the weather. And the number of people who care about a story like that — or one about a new restaurant — will be strongly influenced by the telling. The content determines how engaging Field Trip is. But content is a game that Google, very explicitly, does not like to play. Not even when the future prospects of its augmented reality business may be at stake.
The truth is, most of the alerts that Field Trip sent me weren’t right for the moment. I’d get a Thrillist story that felt way too boostery outside its email-list context. Or I’d get a historical marker from an Arcadia Publishing book that would have been interesting, but wasn’t designed to be consumed on my phone. They often felt stilted, or not nearly as interesting as you’d expect (especially for a history nerd like me). You can handtune the sorts of publications that you receive, but of the updates I got, only Atlas Obscura (and Curbed and Eater to a lesser extent) seemed designed for this kind of consumption. No one else seemed to want to explain what might be interesting about a given block to someone walking through it; that’s just not anyone’s business. And yet stuff that you read on a computer screen at home has got to be different from stuff that you read in situ.
What happens when the main distribution medium for your work is that it’s pushed to people as they stumble through the Mission or around Carroll Gardens? What possibilities does that open up? What others does it foreclose?
“Most of the people that are publishing now into Field Trip are publishing it as a secondary feed,” Hanke told me. “But some folks like Atlas Obscura. They are not a daily site that you go to. They are information on a map. They are an ideal publishing partner.”
They are information on a map. That’s not how most people think of their publications. What a terrifying vision for those who grew up with various media bundles or as web writers. But it’s thrilling, too. You could build a publication with a heatmap of a city, working out from the most heavily traveled blocks to the ones where people rarely stroll.
Imagine you’ve got a real-time, spatial distribution platform. Imagine everyone reading about the place you’re writing about is standing right in front of it. All that talk about search engine and social optimization? We’re talking geo-optimization, each story banking on the shared experience of bodies co-located in space.
Many smaller vendors are using AR in ways that will blow your mind. Although the apps and ideas have yet to garner the attention directed at Google Glasses, they are definitely worth checking out. Here are some examples of how augmented reality is being used and developed for mobile apps today, and how the technology is advancing at an astonishing rate.
AR’s mobile invasion
Real player: Gaming apps with amazing AR functions
Using AR apps for educational purposes
AR as a tool for navigation
Mobile AR browsers take AR to the streets
AR apps and media interaction
AR on the bigger screen
Mind-reading headsets integrated with AR
Here, industry experts sound off on the five common augmented reality mistakes.
Nothing is more important than educating consumers about new technologies. To this day, there are still consumers out there that do not know what a QR code is or how to use it.Same goes for augmented reality. Education is key and essential in executing a proper AR experience.
“I’ve seen this for years – marketers or brands put time and effort into a great augmented reality experience, app or campaign and then barely communicate it,” said Trak Lord, a spokesman for metaio. “Augmented reality is an amazing technology, but it’s not a household name.
“Agencies and brands need to better educate users on how to access and use the AR,”. “This goes for promotion as well – I often see an AR app as an aspect of an integrated marketing campaign, yet without any kind of sufficient promotion.”
Realistic and entertaining content is the best way to draw people in to an augmented reality experience. Augmented reality is all about the experience – that is why the technology is becoming a huge hit among brands.
When creating a campaign, marketers must make sure that their content is engaging and really takes that user experience to another level. “Even a ‘light’ experience – let’s say just overlaying something onto a single print ad – can make jaws drop”.
“Brands need to go for a single lens platform app where a cumulative audience is being built which the brands can access – and where, as a consumer, multiple real-world brands, magazines, signage and logos can be ‘unlocked’ via a single lens.”
Marketers should not use augmented reality for the sake of using augmented reality.
“While the triggered AR experience can have an initial wow experience – 3D animation or photo that seems to jump to life – for however many seconds, it is the subsequent features and content value that is key to long term consumer adoption.
Similar to QR codes, augmented reality needs to have a purpose.Consumers need to make sure their campaign features engaging content to help drive word-of-mouth and user engagement. “This tech will remain a gimmick and novelty if used for gimmick and novelty effects,”.Companies should invest in the content delivered.
“Go beyond simple animation.”
Internet has revolutionised the way we live today. We seek information online, we study online, we watch the news online, we watch movies online, we chat with friends online and we also shop online. Our lives are bound by the internet. As many say, internet is the biggest culture shift we are seeing today, and we are very much a part of it.
Saying this, I believe Technology is the backbone of e-tailing or online retailing. It is also apparent that technological developments will continue to play a critical role in the growth and adoption of e-tailing, primarily by reducing the divide between physical and online stores and by ensuring efficient execution.
Virtual Trial Rooms
Unlike the brick and mortar stores, where we can pick and feel the product before we buy, Online stores do not have a direct connection with the consumers. Hence, all the e-commerce companies, are looking at technologies such as virtual and haptics to replicate experience given by the physical stores.
One such innovation which stands out is the Virtual Trial Room technology which enables the consumers to “try” clothes, jewellery, eye-wear virtually. The technology behind this is called Augmented Reality, which overlays a digital layer of information over a live video feed. You can read more about this technology other articles of this blog.
We have seen that many retailers have experimented with this technology, for example RayBan has launched their virtual trial room recently. Other retailers who have opted for this technology are Banana Flame in apparel, and Vision Express, Tortoise and Blonde Eyewear in the eyewear category in the UK. In India, we see online retailers like Myntra, Zovi, Lenskart etc implement this technology in their online stores.
Current stage of Virtual Trial Rooms
While this technology promises to be the future of shopping, it still in its infancy. We mostly see stores overlaying image of the clothes, jewellery on top an image of the consumer, providing a basic idea of what to expect while buying. Some retailers use images and 3D models, to overlay on top of a live video feed to give a more realistic appeal to the consumers. Other innovations include a robotic mannequin which gives you an idea of the fit.
While these technologies have shifted the user experience paradigm positively and consequently boosted store traffic, there are other advantages offered by the format, including co-shopping, which allows people in different places to examine the same product via the internet and make comparisons.
Integration with social media has huge impact in this technology. One simple share or a ‘like’ or tweet could give the consumer instant feedback from friends and associates. One step further we have social shopping. In physical stores, we often go to shopping with our friends, Online retailers are trying to implement the same experience by using the social graph from facebook, twitter and other social networks.
Future of Trial Rooms
In near future, this social networking site will be favorable to converse about the products catered, usability, traffic, reviews and ideas. People around the globe can collide and share their experience about online shopping and may even get acquainted with constructive benefits of the unpopular E-stores too. This retail based social network with multimedia features is assumed to acquire a good traffic of users enhancing their experience.
Another technology in the offing is haptic technology which will allow online shoppers to touch and feel the product. This could, for instance, let you get explore the ‘texture’ of the garment and so on.
Cameras. They’re everywhere and in everything, usually as a person on the street we connect cameras with the idea that someone is watching us—but in our hands, they have a secondary purpose: they allow us to record and translate our own experience through a device. That’s a long way of saying, “My smartphone can use its camera to give me more information about what I can see—and at the same time share my experience.”
Can one imagine walking into a branded store, or for that matter, even an Adidas or a Nike store, which does not have a fitting room? Yet, when the same brands sell online, people cannot try on their garments before buying. The biggest drawback of online shopping is that the buyer does not know how the garment will look on him or her or how good is the fit. While for online shoppers, this translates into apprehension and unnecessary headache if they have to return the purchase, portals too have to deal with a lot of “returns” and “exchanges”.
Not just for clothing, the same applies to online purchases for jewellery. After spending thousands of rupees, only to find that the jewellery does not look that great on you, is a disastrous experience. It not only leaves us dejected but makes us shun online shopping altogether.
It seems all the problem is with online shopping, so if we stop shopping online, we would always make right buy. No, there is more trouble to come in the normal stores. Have you ever bought something very enthusiastically at the store but realizing once you reach home, that you did not get a sweet deal? I would feel cheated, if it were me. The main reason is that we base our decisions on the available limited information, which is mostly provided by the shopkeeper. Too bad our brains can’t ‘google’ the information to land us the best deal. Moreover, I have not mentioned the problems of shopping like, endless waiting for trial rooms to be free, aimlessly wandering the store by not getting the right item, the long billing queues, the rush in the ‘sale’ season, and many others.
But then, is there someway to overcome these obstacles to make our shopping an exhilarating experience. An answer I can think of is merging the digital world with the real world. In simple terms, we need to create a bridge between the Internet and real life that can be crossed easily and at will. With the advent of smartphones and tablets infiltrating our lives completely, I say, lets use them to their fullest potential.
Amidst all the cacophony, a new technology has emerged, Augmented Reality. This technology promises to build a bridge between two diverging worlds the Internet and Real life leaving the possibilities, limitless. With the smartphones and the tablets as our road we can walk across this path easily. As our shopping case is concerned, we can use these devices to interact, search, share and try.
Let us take the case of Jewellery shopping. Suppose, a store we often visit has an iPad installed for us to have access to all the information we need. Additionally, if all the jewellery which the store has to offer is present in the iPad and we would just have to flip the catalog in the iPad to check them out; would that not be great. Extending our imagination further, what if we could even try the jewellery on ourselves using the iPad’s camera, compare instantly between different items, seek opinions of our friends from social networks, even get recommendations for industry leaders; A whole new style of shopping. This concept of using an iPad to try on Jewellery is commonly termed as Virtual Trial. Now, we could use the power of internet coupled with AR to take shopping on a whole new level.
AR makes even greater sense in shopping online. When shopping online we always face the difficulty of how the item ‘looks’ on us. If we could use the webcam to try on clothes, jewellery, hats on ourselves, it would make our choices much simpler and easier to execute. So next time we shop online, we can be very sure that we made the right buy.
Shopping has evolved in both complexity and adoption. First came the concept of malls and now we are overwhelmed with online stores. Even Virtual shopping has been introduced by big retailers. In fact many online stores have launched a simple image overlay version of the virtual trial rooms. Some retail outlets have started using various versions of iPad solutions for virtual trial. Already we are seeing advancements in the ability to deliver even more realistic virtual simulations, as well as the integration of virtual stimulus with other complementary technologies such as bio-metrics neuroscience and facial recognition which, when executed together, can provide unprecedented understanding of how both human emotions and behavior intersect at the retail shelf.
Virtual Reality was a rage once. It had a good run, especially during the 1990s, and perhaps culminating with Second Life in the decade which just closed. But virtual reality is old in the tooth. People are a lot more interested these days in “augmented reality,” or at least they are on Google where it surpassed “virtual reality” as a search term in last few years or so.
Virtual reality involves the creation of a computer-generated world that a person can interact with in such a way that he or she believes that the virtual world is real. Augmented reality, however, is a meeting of virtual reality and real life, as a computer image melds with real-life images to create a composite for the user to interact with. If virtual reality is a complete immersion in a digital world, augmented reality(AR) is more a digital overlay onto the world. It enhances the real world with digital data, and therefore it is much more interesting than a completely fabricated environment. AR has an element of magic attached to it.
AR has recently been highlighted in various marketing campaigns as a cool way to show products via PC or mobile phone, such as in the concert launch by BBC. But AR is much more than just a gimmick, and has the potential to change product and brand communications in remarkable ways:
- Virtual Fitting Room:
Check out topshops virtual fitting room
- Connect with social networks:
An incredible augmented ID system from TATs to enhance your social and business networks.
- Create virtual maps/ marketing information via phones:
Check out world’s first augmented reality browser from Layar
- Nokia City Lens:
Check out your city.
- Augmented Reality window shopping:
- Google’s AR game:
- Sphero’s Augmented Reality App.
Walk a Beaver in your house.
Our fantasy of “What if walls talk?” is now over. They actually can, but all we need to do is to correctly configure them and tag the walls with appropriate properties to augment. Imagine a world with full of hyperlinks that are linked with all the useful information. The entire world would be nested with information, with one link leading to another.
In simplest of words, Augmented Reality(AR) is the art of super-imposing computer generated content over a live view of the world. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments. Unlike virtual reality, augmented reality does not create a simulated reality. Instead, it takes a real world object to add contextual data to it.
AR is not a new concept. In fact we have seen it in many different ways over the years. From the yellow first-down lines sketched over a television football game to the movie who “Who framed Roger Rabbit” or even examples as basic as where a projector’s been used to project atop a real setting-all are examples of virtual graphics being superimposed upon a real-life situation.
Augmented Reality is a term coined 19 years ago, coined by Tom Caudell, a researcher at Boeing. He came up with this term when he was working on a project to make it easier to assemble large bundles of electric wire for an aircraft on the floor.
Development of the needed technology for augmented reality systems, has taken a boost with the “Microsoft Kinect” being launched into the market. It has invited a whole lot of developers and researchers to develop products based on AR. In no time this wave of AR has covered the world of research and development, and it’s not wrong to say that it is one of those big things which is there to stay.
Why should we care about AR?
Augmented reality is already a part of your life now. I’m sure you watch a lot of sport matches. The sports broadcast teams use Augmented Reality to project information right on top of the field to analyze some shots, etc., AR is turning out to be the future of Education and the Future of literacy. Writing history directly on reality is not too far. Augmented Reality is not the simple concept you think of projections and augmentations. It’s all about bridging reality and virtuality in the user’s hands.
But as far as I expect, all that I can predict in near future is:
- A conference room with augmented documents
- Book’s Index pages that give you a glimpse of what’s in for the reader
- Food items that can tell you how much calories are present in them
- Roads instructing you to your destination
- Walls acting like your computer monitors.
In the education and literacy perspective, AR will bring the written literacy with visual literacy together. There are a lot of things that we could think of in AR. But let me restrict to all these listed above. Keep looking for the sequel of this analysis soon.