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20 Ways Augmented Reality Is Being Used In Education Right Now

March 5, 2013 by Uncategorized No Comments

Augmented reality is exactly what the name implies — a medium through which the known world fuses with current technology to create a uniquely blended interactive experience. While still more or less a nascent entity in the frequently Luddite education industry, more and more teachers, […]

The World Is Not Enough: Google and the Future of Augmented Reality

February 6, 2013 by Uncategorized No Comments

The new Google FieldTrip app probes the question: What digital information do you want to see overlaid on the physical world? A book in The Future. It is The Future. You wake up at dawn and fumble on the bed stand for your (Google) Glass. […]

How Augmented Reality is redefining entertainment

January 25, 2013 by Uncategorized No Comments

Google received plenty of attention this past summer when it announced Google Glasses, possibly the highest-profile use of augmented reality (AR) yet. The glasses incorporate AR data to provide users with information directly on the eyeglass display. By now, you may be familiar with all […]

5 common augmented reality mistakes

January 20, 2013 by Uncategorized No Comments

There is no doubt augmented reality has made a name for itself in the mobile space and marketers are flocking to incorporate the technology into their efforts. However, companies are still making several common mistakes, which can deteriorate the user experience. Over the course of the […]

Augmented reality vs. QR codes: Which delivers most bang for the buck?

QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases. Magazine […]

AR vs VR and the applications of AR

Virtual Reality was a rage once. It had a good run, especially during the 1990s, and perhaps culminating with Second Life in the decade which just closed. But virtual reality is old in the tooth. People are a lot more interested these days in “augmented reality,” or […]